California 89
California 89 is a Lake Tahoe-based lifestyle brand rooted in outdoor adventure and environmental stewardship. Through an ongoing creative partnership, the work focuses on evolving the brand in ways that feel fresh and current while remaining connected to its mountain-town identity and community-driven values.
Services
Brand Development
Environmental Design
Illustration
Print Design
Studio
Square One Design
From environmental graphics to custom illustration systems, the work helps evolve the retail experience while staying rooted in the brand’s outdoor identity and community values.
