Johnny’s Markets
Johnny's Markets set out to bring its bright, travel-inspired brand into the aisle through the launch of S'miles, a private-label snack line designed for life on the go. Inspired by road trips, convenience store snack runs, and the small moments that make the journey enjoyable, the packaging system extends the Johnny's experience beyond fuel and into the products customers take with them. The result is a playful and recognizable brand that feels right at home within the Johnny's family while creating a distinct presence on the shelf.
Services
Art Direction
Brand Development
Packaging Design
Print Design
Digital Design
Studio
Square One Design
Bold color, familiar brand elements, and approachable messaging come together to create a cohesive and memorable system — making S'miles a natural extension of the Johnny's brand.
