Johnny's Markets, a West Michigan convenience store, set out to bring their happy, travel-inspired brand into the aisles—starting with road trip snacks. That’s where S’miles was born! From naming and packaging design to managing production, we worked with Johnny’s to create a snack brand that’s all about spreading joy, one bite at a time. The result? A playful, feel-good product line that perfectly captures the spirit of adventure and the open road.